Home

Sustainable conference in practice - Communication

Search

Communication

When considering the right mix of communication at the event, one should always bear in mind the target group and their capability to use different means available. An important part of the communication is the possibility to activate participants all the way through the process. Also it is important to follow the decided principles of the event and the possibilities to pinpoint the local uniqueness through the communication. Here is a selection of the measures used at the Solutions local, together Conference to create the atmosphere, communicate and guide the participants.


Close

Each participant received at the reception desk a name badge and a conference participant book on one of the conference languages – Finnish, Swedish or English. The book contained everything needed for the conference, including participant list, place to write your notes between the programme sessions, practical details and a map with side events and restaurants. It also contained information on the staging of the conference and the providers of the services. These were printed in by an environmentally certified company on Cocoon Silk.

Close

The name tag lanyard was made of 100 % textile industry leftover material and because of this, the thickness and the colours varied a bit. It was designed together with a local small company so that it was safe to use. It was also very comfortable as it is soft on the neck. The lanyards are being reused, 90% of the participants returned the lanyard back for further use.
Communication is not just what is being said or written, it is also explicitly present on the choices done. Here is the chosen conference basket that has been used before, during and after for different purposes; for carrying and distributing materials, collecting name badges and paper for recycle. It´s local, handmade, durable and gives a message.

Close

The name tags were printed environmentally friendly on both sides, so that the behind of the name tag showcased the sessions, visits and restaurant options the participant had chosen for himself/herself. The font of the name tag was big enough to be easily read by other participants and it also showcased the language skills of the participant to ease up the communication.

Close

Staff members at the conference were easily recognized, as they wear different colour aprons. The colour symbols followed the symbolism in the conference logo and showcased the different roles of the staff members. The aprons were very practical with a pocket for a pen and other materials. The aprons were made out of linen in Finland. The after conference use of the aprons was designed in the beginning and nowadays they are being used in local schools, Turku touring and in Valonia.

Close

a. A reusable self-standing and easy to carry pole was designed to guide participants to the different local solutions and local restaurants. The participants could choose from 13 different local solutions to be visited. The visits showcased local sustainable solutions from different perspectives. The poles could stand alone, be carried by hand and used/redesigned after the event easily. They were made out of wood/paper and 100 % recyclable.

Close

a. All of the conference marketing banners, before and during it, were prepared out of reusable textile materials. There were no metallic poster legs, as those were done out of wood.
b. After the conference the banners had a second life as bags, carpets and other items.

© 2012-2013 Union of the Baltic Cities, Commission on Environment